The weather is changing.
And the impact of weather on consumers is having a larger and more
recognizable impact then ever before. For advertisers this volatility
represents a huge risk … but it also represents a game-changing opportunity.
We can help.
Because we know weather forecasts drive consumer behavior, and because
we always know what weather forecast is, when can help you predict
consumer behavior days and even weeks into the future.
Given that knowledge, advertisers of all sizes are now in a position to develop
weather strategies that enables them to maximize sales when the weather is
good, and minimize sales declines when the weather is bad.
As Vice President, Weather Analytics and Business Meteorologist for The
Weather Company, Paul helps advertisers of all sizes integrate weather into their
and business, he can be seen regularly on The Weather Channel and CNBC.
“Paul Walsh isn’t your average run-of-the-mill meteorologist.”
The Forecast Factor blog is a resource for you to help create and execute a weather strategy. We’re going to be providing on-going tips, best practice examples and exclusive forecasts and data to help you proactively get in front of demand generated by the weather forecast. The insights will be available online and continuously via social media – you can subscribe via the Forecast Factor blog.
The Weather Company knows the value of investing in cutting-edge infrastructure and employees, whose dedication to innovation is matched only by the passion they have for meteorology. This dedication to talent and technology has resulted in the creation of the world’s most powerful forecast model and a commitment to continually developing new and innovative weather solutions for our clients.
Weather impacts every aspect of our lives—whether to go out or not, what we’ll wear, our travel destinations, even how we’ll get to work. The Weather Channel provides the personalized, trusted information–based on the best science and technology–to make the most of life outdoors. Our services prepare and delight and, in times of inclimate weather, we are an incomparable safety resource for those in harm’s way.
Not only do our fans want to be informed and protected, they also want to be entertained, so we inspire our fans with stories about weather’s greatest joys and fiercest challenges. Join us as we explore and investigate, share and connect, and question and enjoy the fullest experience of weather. After all, when you see the world through weather, It’s Amazing Out There.
The Weather Underground brand is centered around the world’s largest community of weather enthusiasts and provides unrivaled levels of weather content. At the core of this community are more than 70,000 users who send real-time weather data from Personal Weather Stations at their homes, providing hyper-local weather conditions and forecasts. The broader Weather Underground community also contributes content such as photographs, crowd reports, blogs and weather webcam streams. Such a rich level of unique weather information drives a unique and highly engaged audience to Weather Underground’s website and many mobile products.
The Weather Channel has received numerous awards commending the company’s excellence in advertising and marketing. The Weather Channel has brought storytelling into the mix, big data and technology through the new WeatherFX division, new ad tech and created strong native ad formats to market to meet their clients’ needs. TWC is redefining what it means to be partners to clients and really offering a consultative and solution-oriented approach.
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