why-weather

Weather impacts everything — what we eat, drink and wear; where we go on vacation and how we get there. Over 60% of companies cited weather as impacting their business in Q1 of 2014. Experts at The Weather Company can help you navigate the storms, because no matter the weather, It’s Amazing Out There.

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The Weather Company knows the value of investing in cutting-edge infrastructure and employees, whose dedication to innovation is matched only by the passion they have for meteorology. This dedication to talent and technology has resulted in the creation of the world’s most powerful forecast model and a commitment to continually developing new and innovative weather solutions for our clients.

The Weather Channel

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Weather impacts every aspect of our lives—whether to go out or not, what we’ll wear, our travel destinations, even how we’ll get to work.  The Weather Channel provides the personalized, trusted information–based on the best science and technology–to make the most of life outdoors. Our services prepare and delight and, in times of inclimate weather, we are an incomparable safety resource for those in harm’s way.

Not only do our fans want to be informed and protected, they also want to be entertained, so we inspire our fans with stories about weather’s greatest joys and fiercest challenges. Join us as we explore and investigate, share and connect, and question and enjoy the fullest experience of weather. After all, when you see the world through weather, It’s Amazing Out There.

Weather Underground

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The Weather Underground brand is centered around the world’s largest community of weather enthusiasts and provides unrivaled levels of weather content. At the core of this community are more than 70,000 users who send real-time weather data from Personal Weather Stations at their homes, providing hyper-local weather conditions and forecasts. The broader Weather Underground community also contributes content such as photographs, crowd reports, blogs and weather webcam streams. Such a rich level of unique weather information drives a unique and highly engaged audience to Weather Underground’s website and many mobile products.

Mobile Brand Satisfaction

51
"Helps me plan my day and week."
46
"Is an important part of my daily routine."
30
"First place I go to for weather."
51
"Trustworthy."

Reach

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Daily
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Weekly
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Monthly

Sectors (Index)

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Automotive
207
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Consumer Electronics
250
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Home and Garden
140
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Agriculture
190

Mobile Audience

42
Male
39
Age 18-34
63
Age 25-54
38
Household Income $100k+
14
Bachelors Degree

Press

The Weather Channel has received numerous awards commending the company’s excellence in advertising and marketing. The Weather Channel has brought storytelling into the mix, big data and technology through the new WeatherFX division, new ad tech and created strong native ad formats to market to meet their clients’ needs. TWC is redefining what it means to be partners to clients and really offering a consultative and solution-oriented approach.

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